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I help companies like yours make better decisions, craft better online experiences and grow through data-driven, user-centric design.
I do this through conversion-rate optimisation, growth-driven UI design and front-end web development.
"Josh is a once in a blue moon find...He is not only an immensely gifted in UI/UX design, but he is also a creative director and full-stack marketer. He approached our work from all angles, and we benefited greatly from his expertise and experience. Josh Li transformed my team's loose concepts and ideas into concrete, aesthetically on point website design and user experience to drive business. He succeeded on all fronts."
A in-depth guide to some of the most dangerous pitfalls of A/B testing.
Despite more awareness now, companies still cling to vanity metrics. Here are 4 ways to identify which ones they are, and how to replace them with better ones.
Most websites will eventually need to be completely rebuilt. Here are the signs you need to look out for to see if your site is due for a rehaul
I talk about the effects disruptive technology on jobs in this blog post, and how to make the most out of the opportunities it presents.
Distinguishing between being data-driven vs data-informed